Aerith
Brand Identity, Packaging, Art Direction.Aerith is an aromatherapy brand rooted in the philosophy that our treatment of the Earth reflects the health of human bodies. Our essential oils are carefully crafted from native ingredients sourced from regions in the South Asian diaspora and are catered specially for our customers. The brand’s mission is to bridge the growing distance between human bodies and the natural world through scent.
Services provided include: Brand identity design, Package design, Art direction for photography, Social media and marketing graphics, Website design and UX.
Aerith’s visual identity was based on a brand strategy that integrates innovative design elements and eco-friendly packaging to highlight its commitment to sustainability and quality. It integrates functionality with environmental consciousness through the brand’s language, visuals, textures, and business processes. There is a heightened emphasis on Aerith’s reusable and eco-centric methods and plans for future growth in order to appeal to stakeholders.
Aerith’s brand story, logo, typography, color, iconography, grid systems, photography systems, all complied into a comprehensive brand guide.
Package Design
Aerith’s main products are essential oils, scented candles and the stone diffuser for essential oils. The use of gradients to differenciate between different oil blends provides a disctinct visual language that has scope for expansion for future product releases.
The branding for aerith’s packaging also utilised plantable packaging, which is made of paper embedded with basil and parsley seeds. Customers are encouraged to plant the packaging after unboxing, and the plants are relatively easy to nurture in various climate conditions.
Aerith also introduces a unique refill program for the glass essential oil bottles as well as the scented candles. Customers can ship the empty containers back for a refill at a discounted rate, thus encouraging sustainable reuse of the packaging.
Aerith’s brand systems applied to various assets including business cards, letterhead, gift cards, the Plantable Packaging Manual, and advertisements.
Aerith’s website utilises component of the branding to showcase all products in an online shop for easy customer access.